How a vision becomes a successful reality
This mix of colours and smells must have triggered something in Donato Martino's mind. In 1870, with a simple yet brilliant intuition, he customises his water mills and lets his son Andrea take care of the activity.
Andrea Martino collects his father's idea and in 1904 he establishes the first pasta factory of the family, taking the first step into the century-old history that is still ongoing. In fact, Andrea Martino is the first of four generations of owners of this company, which nowadays represents a winning example of Made in Italy. It is a company that can successfully face the challenge of modernity, because it can count on the lessons learnt by its tradition.Growing and Innovating
In 1978 Pasquale Martino inherits from his father, Nicola, the knowledge and secrets of wheat, giving further value to an already hlgh quality product. Thanks to his remarkable entrepreneurial ability, he starts an unprecedented industria! development and, with extremely brilliant foresight, he decides to convert the production from pasta to Couscous.
It's 1994 and Martino becomes the first Italian Couscous producer. The unique quality of the raw materials, 100% Made in Italy, becomes the distinctive element of this successful history, launching the company on the global market.
In 2008 Emma Martino takes the lead of the company. She belongs to the fourth generation of entrepreneurs and she is the first woman to be in charge. With her father on her side, Pasquale, she tenaciously and briliiantly takes care of a century-old tradition of high quality products and upright values.
She is responsible far introducing a new strategy of differentiation of the products, linked to the arising new consumers' needs. This innovation allows the company to increase and develop new global markets.
In 2016 Martino's family decides to implement a new line of conventional and gluten free Couscous. This leads the company to more than double its production capacity, becoming one of the industry leaders.
Nowadays, SIPA INTERNATIONAL is a sector leader and it is present in all aver the world thanks to its products high quality and to the attentionto the always changing custumers needs. The company production site is in Molise, region of Italy, surrrounded by nature near Matese Mountain. Here, thanks to the spring water, the company obtains his technically and qualitatively genuine products.